Released in the US by Fun4All at the same time as "keychain" Bumblebee, this is a slight retooling of the first Cliffjumper toy, with an added loop to the back bumper for a keychain attachment.
In 2003, Takara released all four of the keychain Minibots (Cliffjumper, Bumblebee, Windcharger, and Brawn) for the Japanese market in both their original decos, and in an exclusive all-black coloration. As the boxes are blind-packed boxes, you don't know if you've got a black variant until you open 'er up.
Released in 2003 this figure was an exclusive to 7-Eleven chain stores in Japan, and was only available as a limited chase figure. The figure comes complete with the keychiain attachement (which can be removed).